Promoting your business
How do you get a region or country into the top 10 of favorite cycling and hiking destinations? Hicle creates a top-of-mind position of your destination among consumers through an integrated approach in the field of destination marketing. How will your outdoor or bike brand be the first brand consumers think of? Hicle helps promoting your business with online and offline marketing via bike and outdoor channels and partners.
The basis of an effective marketing campagne is the available data from studies and consumer surveys. Which factors are important when choosing a destination or specific brand? What are the strengths and weaknesses? And how is a destination or brand perceived by consumers?
The analysis of this data, and the main conclusions from interviews with clients and other involved parties are reflected in a marketing plan or a plan of action. Depending on the situation, Hicle utilizes a wide array of media channels online or offline to increase brand awareness.
We are able to do this via our brands and partners
- Fiets en Wandelbeurs: consumer event in The Netherlands and Belgium focused on bicycle and hiking destinations and outdoor materials
- E-bike Challenge: consumer event in The Netherlands and Belgium focused on testing (e)bicycles
- Hicle Holidays: consumer website with blogs focused on featuring bicycle and hiking destinations and outoor
- International Bike & hike Tourism Conference: business event in The Netherland focused on bicycle and hiking tourism
We offer promotion via
- Events: by participating at one of our events you will profit from our extensive marketing campagne in mainstream media in The Netherlands and Belgium at the start of the bike, hike and outdoor season
- Online: we offer a wide range of online promotion via our own and partner channels, such as social media, blogs, newsletters, online presentations and exposure on websites
- Press trips: We have an extensive network of media contacts in travel journalism and we will find the right candidates for press trips. This generates a broad exposure in print and online media and social media
- Publishing magazines: Hicle is also a publisher of various media. Get regular exposure in these media for months or even years. Examples are E! Magazine (e-bike destinations), Hicle blogs (travel and outdoor blogs) and Hicle Bikezine (cycling destinations)
Contact us for our promotion packages or for a customized marketing campagne.
FAQ promoting hiking and cycling tourism
Cycling and hiking are sustainable forms of tourism and contribute to a better distribution of tourism revenue across a region or country. Cycling and hiking tourists are often high-value visitors who stay longer, travel outside peak seasons, and spend money on accommodation, food, attractions, and local services. Effective marketing helps destinations attract these visitors and strengthen their position in a competitive tourism market.
Hicle occupies a unique position in the Benelux marketing landscape because it organizes its own events and conferences, has an extensive international network, and collaborates with a large number of media partners in the Netherlands and Flanders. We develop destination marketing campaigns for cycling and hiking destinations through a combination of events, online and offline marketing, media exposure, content creation, newsletters, social media, lectures, and press trips. Our campaigns are designed to increase awareness and inspire consumers in the Netherlands and Belgium to choose your destination for their next outdoor holiday.
The most effective strategy combines multiple channels. The optimal mix depends on your objectives, target audience, and budget.
Partner
