The Hike & Bike Experience – “Fiets en Wandelbeurs” – marks the start of a new hiking and cycling season in the Netherlands and Belgium. More than 850 exhibitors from the tourism, outdoor and bicycle industry are joining us. They are coming into contact with about 40,000 enthusiastic recreational hikers and cyclists.
The fairs offer a broad and complete program. A mix of commercial offerings with a substantive lecture program, a large bicycle test track and information markets with volunteers.
The Hike & Bike Experience fairs are the largest of its kind in Europe and possibly even in the world.
The right audience
Enthusiastic, genuinely interested in what’s on offer and on the look out for specific information. This sums up the kind of visitors generally drawn to the fair each year. Many exhibitors say they are the ‘best and most pleasant group of visitors’ they have ever encountered at events.
Further on, the visitors of these events consist of people who:
- are of all age groups, a clear emphasis on people aged over 40
- are predominantly higher educated
- have a good income
- have the means and leisure time to make hiking and cycling trips
- wants to acquire outdoor equipment, and purchase a good quality bike
Website exhibitors: www.hicle-events.com
Website visitors:
www.fietsenwandelbeurs.nl (Netherlands)
www.fietsenwandelbeurs.be (Belgium)
FAQ Hike & Bike Experience
The Fiets en Wandelbeurs is Europe’s largest trade fair for hikers, cyclists, and outdoor enthusiasts, attracting approximately 40,000 visitors each year. The event takes place annually in both Utrecht (the Netherlands) and Ghent (Belgium), just before the start of the new hiking and cycling season.
The Fiets en Wandelbeurs is a highly specialized event that allows you to reach a focused audience of hiking and cycling enthusiasts. Visitors come specifically to discover routes, destinations, travel opportunities, and products related to hiking, cycling, and outdoor activities.
Tourism organizations and destinations from the Netherlands, Belgium, Germany, France, Spain, Sweden, Norway, Denmark, the Czech Republic, Italy, Croatia, Austria, Switzerland, Luxembourg, Portugal, and Poland participate in the event.
Please take a look at our site for exhibitors, www.hicle-events.com. You’ll find prices, stand options, key figures, additional promotion etc.
Partner
