The Hike & Bike Xperience – “Fiets en Wandelbeurs” – marks the start of a new hiking and cycling season in the Netherlands and Belgium. More than 850 exhibitors from the tourism, outdoor and bicycle industry are joining us. They are coming into contact with about 40,000 enthusiastic recreational hikers and cyclists.

The fairs offer a broad and complete program. A mix of commercial offerings with a substantive lecture program, a large bicycle test track, information markets with volunteers and activities such as a climbing wall, barefoot path and ‘bicycle painting’.

The Hike & Bike Xperience fairs are the largest of its kind in Europe and possibly even in the world.

The right audience

Enthusiastic, genuinely interested in what’s on offer and on the look out for specific information. This sums up the kind of visitors generally drawn to the fair each year. Many exhibitors say they are the ‘best and most pleasant group of visitors’ they have ever encountered at events.

Further on, the visitors of these events consist of people who:

• are of all age groups, a clear emphasis on people aged over 40
• are predominantly higher educated
• have a good income
• have the means and leisure time to make hiking and cycling trips
• wants to acquire outdoor equipment, and purchase a good quality bike
• also opt for ‘hicling’ holidays with children, mountain bike routes, and other outdoor activities such as kayaking and fishing.

Website exhibitors: www.hicle-events.com

Website visitors:
www.fietsenwandelbeurs.nl (Netherlands)
www.fietsenwandelbeurs.be (Belgium)