Hiking and cycling

promoting | developing | connecting

Hicle is one of Europe’s leading networks and marketing platforms for hiking and cycling tourism, connecting destinations, tourism boards, route developers, tour operators, outdoor brands and outdoor enthusiasts through consumer events, professional conferences, media, awards and consultancy.

At Hicle we promote and support the development of hiking and cycling tourism, active tourism, sustainable tourism and outdoor recreation across Europe.

Why choose Hicle?

• Expertise and Passion: In 2005, we started our journey in hiking and cycling tourism with the first edition of the Fiets en Wandelbeurs. Our team is composed of seasoned hikers and cyclists who understand the needs of outdoor businesses.
• Community: We foster a supportive and inclusive community where everyone is welcome to share their love for the outdoors.
• Sustainability: We are committed to promoting sustainable tourism practices that protect the environment and support local communities.
• Connecting: We support the development of new tourism products in collaboration with our partners.

What does Hicle do?

• Organises the Fiets en Wandelbeurs (Hike & Bike Experience) in the Netherlands and Belgium, Europe’s biggest fair for cyclists and hikers, with a combined visitor total of 40,000 outdoor enthusiasts.
• Organises the E-bike Challenge in the Netherlands and Belgium, the largest e-bike test event in the Benelux, which is held in combination with the Fiets en Wandelbeurs.
• Organises the International Bike & hike Tourism Conference (IBTC), connecting professionals in the field of hiking and cycling tourism.
• Develops destination marketing campaigns such as the “Theme Country” campaign for the Fiets en Wandelbeurs.
• Publishes blogs and promotes active holidays through HicleHolidays.com.
• Organises the Cycle Route of the Year and Hiking Route of the Year awards.

Whether you want to reach hikers and cyclists through online and offline channels, connect with tourism professionals or find inspiration for your next adventure, Hicle is your trusted partner. Explore, discover, and connect with us – let’s make every journey a story worth telling. Explore, discover, and connect with us – let’s make every journey a story worth telling.

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Hicle – promoting, developing and connecting