The International Bike & hike Tourism Conference (IBTC) is an international meeting platform for professionals in cycling, hiking and sustainable tourism. The conference brings together tourism boards, destinations, policymakers, travel companies, route developers and outdoor industry partners from across Europe and beyond.
Insights into developments
IBTC focuses on the fast-growing market for active tourism and offers valuable insights into trends, innovation and future developments within the sector. Through offline and online keynote presentations, panel discussions and practical case studies, participants explore topics such as cycling holidays, hiking tourism, route development, destination marketing, sustainability and visitor experience.
The conference is designed for decision-makers and professionals looking to strengthen their international network, exchange knowledge and discover new business opportunities. IBTC creates a professional environment where collaboration and innovation are central.
Networking opportunities
In addition to a high-quality conference programme, the event offers extensive networking opportunities with industry experts and organisations active in active travel and sustainable mobility.
For destinations, tourism organisations and companies operating in the active tourism sector, IBTC provides valuable international exposure, strategic connections and direct access to professionals shaping the future of cycling and hiking tourism.
Interested? Check out the IBTC website.
FAQ International Bike & hike Tourism Conference (IBTC)
The International Bike & hike Tourism Conference (IBTC) is an international conference for professionals in cycling, hiking, and sustainable tourism. It brings together stakeholders from across the sector – such as tourism boards, destinations, policymakers, travel companies, route developers, and outdoor industry organisations – to exchange knowledge and explore developments in active tourism.
The conference focuses on cycling and hiking tourism as fast-growing segments within the broader sustainable tourism industry.
IBTC is attended by professionals involved in developing, managing, or promoting active tourism, including:
– Destination management organisations (DMOs)
– Tourism boards and regional tourism agencies
– Policymakers and government bodies
– Travel companies and tour operators
– Route developers and network planners
– Outdoor and cycling/hiking industry professionals
– Researchers and consultants in tourism development
IBTC focuses on trends and developments in active tourism, with emphasis on:
– Cycling holidays and hiking tourism
– Route development and network design
– Destination marketing for active travel
– Sustainability in tourism
– Visitor experience and flow management
– Innovation in outdoor recreation
– Future trends in active tourism markets
The content is delivered through keynotes, panel discussions, case studies, and interactive sessions
The IBTC will be held both as an in-person B2B event and an online conference. The in-person event will take place just before the start of the Hike & Bike Experience in Utrecht. We will announce the dates for the next IBTC as soon as possible.
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