Hicle
E-bike Challenge logo

This event is all about the comparison and testing of e-bikes, e-mountain bikes and speed pedelecs. Visitors make thousands of test rides during each edition on large indoor bicycle test tracks. More than 40 e-bike brands take part in the E-bike Challenge.

Ghent, Belgium

On the 18th and 19th of February 2017, the first edition of E-bike Challenge took place in Flanders Expo in Ghent (Belgium), under the banner of ‘Hicle Outdoor’, together with “Fiets en Wandelbeurs” (Hike & Bike Xperience) and Mount Expo. Nowadays the Challenge always takes place together with the “Fiets en Wandelbeurs” and has about 15,000 visitors each year.

test track of the E-bike Challenge

Utrecht, the Netherlands

In 2024, the first edition of the E-bike Challenge the Netherlands was held in the Jaarbeurs venue in Utrecht. It was an instant success. 24,000 people visited this event in combination with the “Fiets en Wandelbeurs” in the Netherlands.

Minneapolis, Minnesota USA

The E-bike Challenge test event in the USA has been held at the Minneapolis Convention Center in 2019 and 2022.

Wide range

Visitors can try out a wide range of well-known brands of electric bicycles, speed pedelecs and e-mountain bikes on large and challenging indoor test tracks. Exhibitors and experts will be there to answer any questions. Also, lectures and workshops inform visitors about the ins and outs of e-biking.

100% target group

Visitors of E-bike Challenge are a 100% target group. They come to the ‘Challenge’ because they orientate themselves on the purchase of an e-bike. The event offers bicycle brands an ideal opportunity to reach the right audience.

E-bike test courses

The stands of the exhibitors directly adjoin the bicycle test track (e-bike, e-mountain bike and speed pedelec) so visitors can get information about the models and immediately try out one or several e-bikes.

For more information, please visit the site for exhibitors.

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